Bill was brought up around aircraft, particularly helicopters. He worked as duty boy at the Nelson Aero Club and for Peter Lacy sweeping hangar floors, then when he could afford it, got his fixed wing licence and then helicopter licence. He worked for James Aviation and a few other companies before he got a job with his father's company Helicopters NZ. Bill has worked all around New Zealand, andoverseas including Hong Kong, England and New Guinea. In 1983 Bill and his wife Robyn started their our own business, Nelson Helicopters which they sold in 2002. Since then he has been flying for a private owner and filling in for son Toby who owns Reid Helicopters Nelson Ltd.